“Our partnership with Wootag and Mindshare has really helped us unlock precision marketing on Programmatic – reaching moms with different cooking skill levels and providing relevant content that sought to help them prepare the best and most creative meals for their families. With precision marketing on Programmatic, the brand achieved +10% sales growth (the brand’s strongest growth in years) at the back of 3x uplift in interaction and engagement.”

“A simple and viewer-friendly interaction “tag” makes a big difference in driving the meaningful and actionable view! Wootag has definitely pushed video advertising to the next level.”