Everyuth (Zydus)
2.3x engagement uplift
Weather-aware creative across Facebook and Instagram changed by city temperature, so each audience saw skincare messaging matched to their local conditions.
Read the case study
Signal orchestration for brands
The world is sending signals. Your brand should answer.
Wootag Moments is a signal orchestration platform that turns live sports, markets, weather and news into real-time campaigns across social, programmatic, push and messaging.
Trusted by 50+ brands across 10+ markets.
See it in action
Example signals
Football · Goal scored, 67'Sensex · +1.2% intradayMumbai · 34°C, clearCricket · Wicket, over 18.3News · Earnings season opensLondon · Rain from 16:00Trend · #MatchDay risingGold · −0.6% todayFootball · Goal scored, 67'Sensex · +1.2% intradayMumbai · 34°C, clearCricket · Wicket, over 18.3News · Earnings season opensLondon · Rain from 16:00Trend · #MatchDay risingGold · −0.6% today
Brands alreadyanswering the moment
- Valvoline
- Standard Chartered
- Airbnb
- Starbucks
- Budweiser
- Zydus
Brands already answering the moment
How it works
From signal to activation, orchestrated
- 01
Listen
Ingest live signals from sports, markets, weather, news, trends and first-party data.
- 02
Contextualize
Match each signal to your audience, brand and campaign rules.
- 03
Adapt
Auto-generate and swap creative, copy and offers for every format.
- 04
Activate
Push to every connected channel at once, with approvals and brand guardrails.
Build once. Activate everywhere. In real time.
Book a demoMoments in action
Every signal is a moment to own
Financial moments
Example signal
Sensex · +1.2% intradayGlobal stock exchanges
NYSE
New York
BSE
Mumbai
SGX
Singapore
And more
Global markets
Market moves trigger the right message: growth-led creative when markets rise, stability-led creative when they fall.
Live signalWootag MomentsPersonalized creative
Channels
One moment. Every channel.
Social
Live creative swaps on the feeds your audience scrolls.
Platforms
- TikTok
Football · Goal scored, 67′
Instagram
w.wootag.momentsSponsored
GOAL · 67′Match-day moment
What a goal.
Make it a moment.
Live creative
TikTok
w.wootag.momentsSponsored
GOAL · 67′Match-day moment
What a goal.
Make it a moment.
For You
Sports momentSocial
Then make the moment interactive
Once the signal fires, the Wootag Engagement Platform delivers the experience: interactive, shoppable and contextual video and display, personalized to the audience.
Case studies
Moments in the real world
Valvoline
99.03% average VCR
37% cost efficiency
Live FIFA moments — Goal, Halftime, Penalty and Team Win — triggered tailored Valvoline creative in real time across Connected TV, OTT and Programmatic CTV, with a matching message for every moment on the big screen.
Read the case studyFrequently asked questions
What is Wootag Moments?
Wootag Moments is a signal orchestration platform. It listens to live signals such as sports, markets, weather and news, then adapts and activates your brand's campaigns in real time across social, programmatic, push and messaging.
What is signal orchestration?
Signal orchestration is the practice of turning real-world events into marketing action automatically. A signal fires, it is matched to your audience and rules, creative adapts, and every connected channel updates at once.
Which channels can Moments activate?
Moments activates social (Facebook, Instagram, TikTok, LinkedIn), programmatic (Google DV360, The Trade Desk, display, OTT, CTV, DOOH), push (app, web and RCS) and messaging (SMS, WhatsApp, RCS).
Who is Wootag Moments for?
Moments is for direct brands and businesses that want campaigns to react to the world as it happens, across sectors such as financial services, sports, consumer goods, travel and B2B.
How do brands get started?
Most brands start with a pilot on one or two signals. After the pilot, they move to an annual framework with credits. Brands can work with Wootag directly or through their agency.
Your next moment is already happening.
- Your signals, channels and creative
- How a campaign adapts live
- How Moments fits your stack