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Case Studies · Moments in action

Real signals.
Real lift.

Real brands. Real moments. See exactly how each account activated the Moments Platform — the signal that triggered it, how the creative looked, where it ran, and the performance it produced.

See it in action

Explore case studies.

Moments
Channels

1–5 of 7 case studies

/ 01

Everyuth (Zydus)

Personal Care

When the temperature changed, the creative changed.

Signal
Live city temperature by location
Moment type
Weather Moments by Location
Executed on
Instagram · Facebook · Meta Image & Video
Region
India

Wootag Moments identified each viewer's city, fetched the live temperature, and dynamically assembled the matching image and video creatives — delivered across Facebook and Instagram in 9:16, 1:1 and 16:9 formats. One campaign, hundreds of live weather-aware moments.

2.3x
Engagement uplift
2.7x
Video moments
41%
Cost efficiency
9:16••••📶
📷
everyth ✓ 3h
···✕
everyuth
NATURALS
☀️37°C
Lucknow heating up?

Scrub away tan with Everyuth
Tan Removal Scrub.

🌴
everyuth
everyuth
✈Send
···More
/ 02

Valvoline

Automotive · Lubricants

Every FIFA moment became its own creative.

Signal
Live FIFA match events — Goal, Halftime, Penalty, Team Win
Moment type
Real-Time Sports Moments on CTV
Executed on
Connected TV · OTT · Programmatic CTV
Region
Global · FIFA Season

Instead of one creative playing on loop, Wootag Moments detected live FIFA moments and triggered a matching Valvoline CTV spot in real time — Goal, Halftime, Penalty and Team Win — each with its own tailored message on the big screen.

99.03%
Average VCR
37%
Cost efficiency
Penalty
Top moment
Live · FIFA
⚽ Goal Moment
Every goal starts with
PERFORMANCE.
And across every mile.
Valvoline.
Scan to know more
⚽ Goal 25.6%⏱ Halftime 25.7%🎯 Penalty 13.4%🏆 Team Win 30.3%
/ 03

Franklin Templeton

Financial Services · Mutual Funds

When the Sensex moved, the story moved with it.

Signal
Real-time Sensex (BSE) index change · ±0.3% post-market
Moment type
Stock Index Signal — Contextual Video
Executed on
Programmatic Video · OLV · Display
Region
India

Wootag Moments watched the Sensex live. A +0.3% or higher swing triggered a growth-led film; a -0.3% or lower dip triggered a stability-led film. Anything inside ±0.29% and the campaign automatically paused — no ad served, no budget wasted.

8.3x
CTR uplift
24%
Budget saved
0
Wasted impressions
Franklin.Templeton
▲ 0.59%
Sensex Upwards
Markets may sway.
Stay invested.
Mutual fund investments are subject to market risks.
Franklin.Templeton
▼ 0.37%
Sensex Downwards
When the markets dip.
Stay the course.
Mutual fund investments are subject to market risks.
≥ +0.3% · Growth film±0.29% · Paused≤ -0.3% · Stability film
/ 04

FedEx

Logistics · Delivery

Every ball bowled became a FedEx moment.

Signal
Live IPL match events — Six, Four, Wicket, Team Win
Moment type
Cricket Moments — Contextual Interactive Ads
Executed on
OTT Live Stream · Programmatic Video · Interactive Display
Region
India · IPL Season

Wootag matched FedEx creatives to what was happening on the pitch. A Six, a Four, a Team Win — each fired its own interactive ad synced to the live scorecard, so the brand landed exactly when attention peaked on CSK match days.

4x+
CTR uplift (CSK days)
2x
Viewership & engagement
Peak-moment
Attention
Live · IPL
CSK 120/5 (12.5)
⚡ Moment · SIX
Delivering
BOUNDARIES.
Just like your parcel — on time, every time.
Last over
1
1
0
W
4
6
FedEx
/ 05

Budweiser

Beverages · Non-Alcoholic Beer

When the match changed, the creative changed.

Signal
Live FIFA match events — Kick-off, Goal, Halftime, Penalty, Win
Moment type
Real-Time Sports Moments — Dynamic Display
Executed on
Display · Programmatic Display · DCO
Region
Global · FIFA World Cup 2026

Wootag Moments detected defining FIFA match events in real time and instantly served the most relevant Budweiser 0.0 display creative — Goal, Halftime, Penalty, Team Win or Pre-Match — each with contextual messaging and live scorelines in the right format.

3.2x
Engagement uplift
39%
Cost efficiency
Pre-Match
Top moment
Budweiser.
FIFA
Budweiser
0.0
GOALLLLL
This calls for a Bud.
BRA2-0FRA75:42
Know More
Budweiser.
FIFA
Budweiser
0.0
THIS PENALTY
CALLS FOR A BUD!
BRA2-0FRA75:42
Know More
⚽ Goal⏱ Halftime🎯 Penalty🏆 Win🔥 Pre-Match
Testimonials

The brands behind the moments.

“Wootag helped us turn every city’s temperature into a relevant, personal moment. The engagement lift on our weather-synced creatives was exactly the kind of contextual performance we were looking for.”
E
Everyuth
Marketing, Zydus
“For Valvoline, our ambition at Dentsu was to make CTV more relevant to the live sporting moment. Rather than running the same message throughout, we worked with Wootag to bring our strategy to life through Wootag Moments and dynamic creative that reacted as the match unfolded. This is where we see the future of CTV heading; combining the impact and scale of television with the real-time moments, intelligence, agility and creative possibilities of digital.”
V
Valvoline
Marketing, Dentsu
“Wootag helped us turn every city’s temperature into a relevant, personal moment. The engagement lift on our weather-synced creatives was exactly the kind of contextual performance we were looking for.”
E
Everyuth
Marketing, Zydus
“For Valvoline, our ambition at Dentsu was to make CTV more relevant to the live sporting moment. Rather than running the same message throughout, we worked with Wootag to bring our strategy to life through Wootag Moments and dynamic creative that reacted as the match unfolded. This is where we see the future of CTV heading; combining the impact and scale of television with the real-time moments, intelligence, agility and creative possibilities of digital.”
V
Valvoline
Marketing, Dentsu
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